| Simple: capex and economies of scale. Suppose that I have an idea for a widget which market research indicates could sell for $20/, but probably not $50/. I can hit the $50/ target with small contract runs, which would cost about as much as a down payment on a house. Or I can make it in volume for less than $10/, but I need a large minimum order, space, equipment, logistics. Now we're looking at 7-8 figures. If you aren't independently wealthy, neither option is really feasible, and the former option will almost certainly end in tears if you try to stretch and bootstrap with your own money. |
I wasn't thinking of this from the perspective of a hardware startup but a software startup which doesn't require either of those things. I should qualify my original post with that. You don't need to be independently wealthy to launch a software business on your own provided you have the ability to build it yourself.