[no_wizard]

This seems like it should be a lawsuit waiting to happen. If I was running ad spend through Google and they were giving me inflated reports routinely, its willful on part of the company, and feels like grounds for a lawsuit.

[mrguyorama]

The problem is that it's one of those things that to take it to court, you need some starting proof, but the entire system is designed to be opaque.

[simple10]

It's not necessarily inaccurate data from a legal perspective. But it's often unexpected data where it's getting reported in a less useful way in the dashboard.

And yes, there are almost always ongoing class action lawsuits agains major ad platforms for failing to properly filter out bots and click fraud. There's very little incentive for Google and Meta to do more than the bare minimum in fighting bots.