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by _delirium
1069 days ago
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The core reason seems to be that Android pre-registration (unlike iOS) doesn't, by default, automatically install the app once it's available. Instead it just signs the user up for a push notification, unless the user has opted in to automatic installs. So this campaign had 16,171 people click through and pre-register, but only 1,371 of those converted to actual app installs once it was available. |
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