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by Farbklex 1068 days ago
Neat article.

I would like to criticize your landing page for your app. It very very much bugs me, when landing pages for apps have only a QR code which I am supposed to scan with my phone.

Luckily, you also added a "Get the App" button. Problem is, that you try to be smart and automatically forward me to either the Google Play Store or Apple App Store. Since I opened the link on a Macbook Pro, you assume I want to see the App Store. However, I am an Android user.

I just want to be able to see two buttons, one for each store and click it myself.

You are by far not the only one who does this. Would be great if App devs would change it all together.

4 comments

Yeah. The landing page didn't answer the questions I had. It's a hard pass. Feedback:

- Give a long enough free trial to get addicted (e.g. 30-90 days). If you're delivering value, I will pay $4/month

- For me to have value, you'd need to plan things like ingredients. In a best-case scenario, you'd integrate with Instacart and other delivery services, and there would be zero waste. You'd also make use of ingredients I already have.

I have no idea what it is you actually do, though, so I won't install. I can already subscribe to a recipe listserv, and I have no idea the delta. Is this the same thing, only for $$$ and with aggressive data scraping from my mobile?

You don't need to answer here. Answer on your landing page. I was curious around to click around, and find crickets.

Thank you for posting and sharing, though.

Yeah we often think about the free trial vs freemium experience. I really admire apps like FitBod who just let you try out 3 free workouts without needing to commit to a free trial.

Eating healthy is one of the toughest habits to commit to. The benefit of the 7 day free trial is it really pushes people to try it out during those 7 days and see if it's for them. Otherwise you download and think "I'll look at this later" and then never come back to it.

Not saying what we have is perfect and I'm still looking for better options. We're always down to give people a longer trial if they get in touch with us. I get that 7 days won't be enough for everyone.

RE: Instacart integration - we already integrate!

> RE: Instacart integration - we already integrate!

From the point of view of a potential user deciding whether to convert, no you don't!

Do a few cafe studies where you buy random people a coffee in return for exploring your landing page and figuring out (1) what you do (2) how it would integrate with their life (3) what they need.

I'd like a product which takes thinking out of eating cheap and healthy, and if you do that, your app will pay for itself. I have no idea if it does.

This is definitely something I was cognizant of when I made my product page.

Since I have an app for both platforms, 2 buttons works very well, allows the user to make the choice, and you can even add a simple useragent check and redirect the user after X seconds if they haven't actioned.

There are some interesting "rules" (or recommendations) around how to place app store images, their sizes, etc, too.

I'm using Brave on a Windows PC, the "Get the App" button sends me to the Apple store also. In fact, there is no indication that this is even available on Android at all.
How many people out there install smartphone apps from a desktop web browser? You anyways have to pull out the phone to use the app. Having a QR code front and center and navigating to the app store listing on the phone is the preferable outcome for 99% of customers. The majority of them aren't even signed in to Apple/Google on the desktop browser.
I almost exclusively install apps from my desktop browser. Is that not normal? I find it much easier to verify that I'm looking at the app that I intend.
I do. But even if I didn't I might just want to see the play store page without jumping through hoops.
Most people are already on their phone when they see your website. Are they supposed to pull out another phone to scan the qr code?
When they're on their phone it'll show a download button instead :-)

The QR code only appears on desktop.

Again, what do you gain with inconveniencing the user and adding friction, instead of just taking them to Play Store and letting them install with one click?
You can take a screenshot and long click the QR to go to the link. At least on iOS. No need for another phone ;)

Not exactly obvious to say the least, but it works.

There's already a download link next to it.