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by mmahemoff 5214 days ago
Yeah I can see the value for niche uses/users, but the manufacturers are getting a bit too optimistic when they present it as a must-have killer feature.

Like the Note's Superbowl ad, where really the only noticeable difference (from a mainstream consumer's perspective) is the stylus. http://www.youtube.com/watch?v=V40oo4kkzHg

1 comments

Like the Note's Superbowl ad, where really the only noticeable difference (from a mainstream consumer's perspective) is the stylus.

It was a pitch for a specific product and thus highlighted the attributes of that product. If Samsung is presenting it as a must-have killer feature, why do so many of their products actually lack a stylus?

I also don't care if a vehicle can parallel park itself, yet if a manufacturer makes a model with that feature they're naturally going to highlight it.

It just seems too niche for a Superbowl ad and the whole presentation of the ad makes it apparent the manufacturers believe they've revolutionised the tablet space with, behold...the stylus. Setting themselves up for disappointment.
They've sold 2 million of them, and all reports are that they've seen great sales: I doubt they're disappointed. And while it is indeed a niche, but a very lucrative one. Further Samsung had no other new releases around the time of the Superbowl -- had the GS III been ready, I have no doubt they would have led with that.

It's a feature of a product. A feature that appeals to some, turns off others. That's how the whole choice thing works.