[shw1n]

Sales

I learned trial-by-fire after starting our first business, and taking a course helped a lot

Books that helped a lot: - The Charisma Myth - SPIN Selling

Ultimately, learning it not only improved our business but my personal life as well

[jmholla]

I've been looking at articles on SPIN and the thing that confuses me is a lack of connection between the questions of SPIN and where to apply them in the stages. Does the original book dive into that?