| Dotcom boom was based on pure hype. How? Compared to today, no one was on the internet. Look up internet subscriber numbers from then. There was no wifi. There was no mobile data. People were barely moving from dialup to high speed. Cable modem was new. Adsl had just come out and was slow. Internet was not stable to be up and trusted all the time. Businesses were not trusting their operations to SaaS. E-commerce was tough, people didn’t trust credit cards online, and credit card processing was much harder to setup than today. There was nothing close to being as simple as Stripe. PayPal was it. There were no huge social media networks, except for forums. There was little to no advertising online, let alone advertising networks like today. Discovery was an infant (Google was new), addressing markets was basic (little adtech). |