[WinLychee]

That's fantastic! Not all organizations (arguably most) are running their tech/infrastructure so well and competently. For a lot of organizations, it makes sense to externalize anything that's not a core competency directly related to their business. For them, less infra and less code is "better". Depending on how the accounting is done it might also be better to have a "vendor" expense rather than "internal team" expense which requires staffing.

All that is to say, maybe there's a lot of money in the SAAS/big cloud space, and customers willing to run their own setup that requires tuning might not be willing to hand them large sums of money? Just theorizing here!

Oh also "cloud native" is like a marketing term vaguely saying "you can hook this into other cloud stuff" and it works with K8s/whatever cloud thingy.