[filmgirlcw]

I'd think it would be to prevent being "seen" by Ticketmaster/AXS/whoever and then banned or whatever for scalping activity is my thought. I think there is probably a very good reason to hide their identity or at least obscure it.

A similar thing happened when Uber started in New York City. You needed a livery license to drive there, so they created dozens of livery companies (all with German names) that they registered the drivers to, as a way I think, to make it harder for the city to try to shut them down (the city didn't shut them down but I think that was part of their risk calculus). Lyft originally didn't register liveries for its drivers and was banned from New York until it spun that up and it delayed their entry into the market by a few weeks.