[cogman10]

This is certainly not going to help the industry.

It was already hard enough to kill off NTSC. Now, with ATSC 3.0 they want anyone that's still watching OTA to also need to provide internet access to their receiver so it can give them advertisements?

Have you watched the ads for OTA content? They are all geared towards geriatrics. That's because almost nobody under 60 is watching OTA (except maybe exceptions like you and I that don't mind older TV shows and are willing to DVR it).

So, for a media format primarily consumed by geriatric people the new standard proposes they now need a functional internet connection hooked up just to watch M*A*S*H. The previous standards just needed a coax cable hooked up to an antenna.

I love that ATSC 3.0 uses better codecs. But, it's really dumb that they added the internet backend requirement. The entire point of OTA is you don't want to stream stuff over the internet.