[marketingtech]

The financial companies got higher performing ads delivered to the right people, as well as the ability to measure the actions taken from the ads. In exchange, they gave away your data for free.

Every company running ads on the internet is making this value exchange, but these financial companies screwed up by pouring protected data into Google's and Meta's dumb pipes.

[Xelbair]

>The financial companies got higher performing ads delivered to the right people, as well as the ability to measure the actions taken from the ads. In exchange, they gave away your data for free.

It seems like we have a name for such transaction. Where one party gives something to get something else from second party.

It's called sale. Not sharing.

[JumpCrisscross]

> It seems like we have a name for such transaction. Where one party gives something to get something else from second party

We also have words for one party giving something that doesn't belong to them, or which they are not entitled to give. They're somewhere between embezzlement and theft.

[Closi]

Well the definition of a sale is usually the exchange of a commodity for money.

When its information that can be copied it would usually be called sharing (because both parties still have what they started with, but both have 'more' as they have shared with the other).

If you are arguing semantics, sale is probably the wrong term and 'sharing' is probably more accurate.

[JohnFen]

> Well the definition of a sale is usually the exchange of a commodity for money.

I thought the definition of "sale" is the exchange of a thing for consideration. The consideration is usually money, but doesn't have to be.

But I had to look it up. My definition was a bit too expansive, but not by much. The first one in the American Heritage dictionary is

    The exchange of goods or services for 
    an amount of money or its equivalent; 
    the act of selling.

> If you are arguing semantics, sale is probably the wrong term and 'sharing' is probably more accurate.

I think "sharing" is less accurate. Maximal pedantic accuracy is probably "bartered".

[Closi]

Well the definition of sharing would be "to have or use something at the same time as someone else", so as you both have access to the data after the action and can both use it at the same time, I think sharing could be considered valid alongside bartered.

The one that isn't accurate though would be sale, which is an exchange for money.

[JohnFen]

"Sharing" implies that there isn't a value exchange. When I share something, I'm not expecting anything in return.

[Closi]

I don't think that's necessarily the case - e.g. "Let's share my car and you can help me clean it at the weekend" is a valid sharing arrangement (i.e. share the asset and share the effort to maintain).

[dragonwriter]

“Trade” may be more accurate than “sale” for an exchange for valuable consideration that is neither money nor denominated in currency, and is certainly much better than “sharing” for an exchange (though I think “sale” is, itself, though loose still reasonable and much better than “sharing”.)