[jerojero]

Except pretty much every American has an iphone? How many americans have macbooks? Ipads? So it's most definitely for the average american. I mean, believe it or not, that's what the average american wants.

Their image is one of exclusivity, but products such as the iphone, macbooks, ipads are actually mass-market products. It's quite a remarkable thing, that the most luxurious phone you can get from Apple is what... 1500 dollars? That's affordable when you think of other luxuries, how expensive can a watch get?

I think saying apple doesn't make products for the average american consumer is really falling for their marketing. They make products that are on the upper-end of what average people can afford but they put a lot of care into presenting these as clean as possible so that people feel like they are buying into luxury. They're not in most cases.

In terms of the phone market, foldables are probably the most luxurious products right now. A foldable will run you 1800-2000 dollars for a product that you know is not designed to last more than 2 or maybe 3 years. In terms of laptops, how many people really spec out their macbooks? I would say people probably buy in the 1000-1500 range and laptops are long-lasting products. A gaming laptop can easily cost 2500+ dollars and will depreciate much faster.

So, I respectfully think you're misreading Apple's demographic. Their demographic is pretty much every adult in America and they tap onto that aspirational mindset to achieve it; which is why people who can kinda see through the bullshit might come out with the sensations that are being described in these comments.