[jraph]

You can look things up when you need something, you don't need to wait for an ad to annoy you to discover something.

What's more, usually, you hear ads for big players, not the small ones, which are often the most interesting.

In particular, hearing about NordVPN every other video is not necessary.

[robertlagrant]

Look things up where?

[jraph]

On the internet with a search engine, on a map, etc. Or ask friends / family, actually.

That's what I do when I need something I don't know where to find. Before the internet you had the yellow pages, I guess, and word of mouth.

In any case, I'm pretty sure I never ever ever heard or saw an ad that made be discover something I was interested in.

I don't want to allocate any time during which I passively listen or watch ads in the hope it will lead to some epiphany.