[gjenkin]

The dual spidey meme is cool and is correct if you understand social networks in terms of functionality and not what matters - audience. Functionality is similar although Threads does have more of a sterile approach to product branding. So yes spidey meme works if that’s your lens. But the audiences are VERY different. Those that succeed in text-based microblog platforms have succeeded on and migrated to Twitter. That audience is dramatically different to the Instagram audience which is look-at-me visual types. Couldn’t be further apart. Ben and Zuck are looking in the wrong direction when making the spidey meme comparison. This is the 2023 equivalent of Eric Schmidt saying that Twitter is just email. It’s the audience, stupid.