[kepler]

My point is, context shapes the approach in computer interaction. Certain actions like ordering Uber involve wait and load times, while others don't. Theee is no one-size-fits-all solution. The system should harmonize with the user, bridging the gap between existing conceptual models.

[carlosjobim]

If we go back to the original example. Some hotel booking aggregators still show the fake "Looking for best deals..." popup or screen. The largest aggregator Booking.com doesn't show any such thing, but instead loads the results as fast as it can.

As for disorienting, there are ways to avoid that without slowing the user down - I think in almost every situation or use case.