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by devmor 1077 days ago
>We are in the yellow, but and biggest culprits for blocking time are...Google Tag Manager, GAds and GAnalytics.

This has been the case for over a decade with Google's "Lighthouse" analysis tool as well. I used to use it as part of a site analysis suite for my clients - a good portion of the time, my smaller clients would end up deciding to replace Google Analytics entirely with a different product because of it.

5 comments

> > We are in the yellow, but and biggest culprits for blocking time are...Google Tag Manager, GAds and GAnalytics.

> ...a good portion of the time, my smaller clients would end up deciding to replace Google Analytics entirely with a different product because of it.

This seems like a good outcome, then? Market pressure may be the only way to get Google analytics to finally cut their footprint.

With SEO it's entirely the case of Google being Google and just doing whatever they fancy. Core changes aren't often to the benefit of the scene these days. The little space that isn't paid ads is often useless these days.

I don't think the generative AI results they're going to do will be much better either.

Yes a lot of analytics use cases for smaller clients boil down to a server report of page requests. Obviously with google ads you're using it to monetize so that's a different story, but the client side analytics that google provide are bloated and usually overkill for most sites.
If they can't give up Google Analytics or Google Ads, but still want the perf, give Cloudflare Zaraz a try. I am Product Specialist there, if you need an intro in person, happy to do it. Just reach out to me on Linkedin / twitter.
has anyone had any luck with partytown?

https://partytown.builder.io/