[alexzhues]

None of this sounds revolutionary to me. This article implies PMs at AirBnB should handle the role of Product Marketing, have talent for design, and handle user flows. I think most companies already seek out those skills, but generally struggle to find that talent so they settle by finding specialists who can do each function well.

[jamiegreen]

I don't think it's revolutionary. They simply seem to have focused the role on what's important for them.