[SilkRoadie]

Has the author really learned that Gmail is a better fit than Outlook? Who is paying for this product? There is a fair chance that Outlook would open up more sales opportunities to businesses, that appears to be the most obvious way to generate some income.

Secondary, a lot of clicks came from India, Kazakhstan, Costa Rica and Argentina… is this the target market? Probably not.

It is an interesting experience for the author but it is unclear if they really learned anything. It looks to me like they have been potentially misguided by poor market research gathered by a bad ad campaign.

[lstepanek]

Good point about those countries not being my target market, and sure an Outlook plugin would probably make me more money.

I'm new to marketing so was grasping at straws as I ran this Google Ads campaign.

If you know a better way to market to actual businesses, I'm all ears.