[dylan604]

>I don't think FB is any better than Google, but I also think online ads mostly exist to keep marketers in business.

I have similar views. Large companies with marketing/advertising budgets have to spend that money. If you're in that department, you have to be able to show people how effective you are. Digital ads make that super easy with all of the nice little graphs and charts. The only problem is, their is no way of actually knowing their accuracy. They just look impressive. The fact that we have brand awareness campaigns vs promoting specific products just shows that the only metric they really care about is how much money they can spend while FB/Googs gladly take it all.

[lstepanek]

I agree. When running my Google Campaign, I noticed on a Thursday that my total impression count for the month had actually gone down since the day before. And my campaign had launched that Monday midway through the month so it wasn't a 30 day cutoff that explained the total impression count for the month going down.

I think the impression counts are calculated using a finger to the air...