| It's quite possible. Given that the author also seems to not understand what impressions are... > I quickly learned that Google Ads has a minimum spend they’ll charge you just for impressions. So they put my ads on a bunch of websites no one ever goes to and charged me $50/day for it. Ugh. (If nobody visits the website, you wouldn't be paying for impressions. The author's getting impressions, people are going to that website, people are seeing the ad, the website gets paid by Google for that ad space, it's just that none of them care about clicking on the ad.) ... I think this is more of an example of 'I've bought a $5,000 oscilloscope, and I'm using it to hammer screws.' People definitely use oscilloscopes (and ad campaigns) to do profitable things, but as any non-trivial tool, it takes time, effort, and education to learn. For a tiny business, that time, effort, and money may or may not be worth it. The author's other problem is that their business (A plugin for gmail) is kind of adjacent to a lot of really shady spyware/malware/etc. Ironically, when that spyware appears in ads, people on this forum then poo-poo the ad network for allowing harmful crap to be advertised... |