[bravura]

You need a second phone number to do that correct? As I recall, there are very strict protections and verifications in place by big social networks to prevent bot and spam accounts.

Is this actually allowed by the TOS? For individuals, not brands, to have multiple accounts?

[FemmeAndroid]

It is very much supported. Top left, click on your name, 'Add account', and go from there. I think in the backend the accounts might be associated for security/abuse purposes, but Instagram actively wants you to be able to have more than one account.

I'd imagine it would be a lot harder to avoid being 'thirsty on main' without these features.

Just checked, and signed up with a random second account. They add the phone number from the previous account you were on by default, and mention copying your other non-public information over from the previous account you were signed in to.

[vitorgrs]

You can use the same number fine. You can even create different accounts based on your main one too.