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There are lot of think could be done not to pay $12 delivery fee over a $20 order. For example, the cost of delivering a $100 order is pretty close to a cost of a $10 dollar order. This could be used for subsidizing the cheaper delivery cost by the more expensive ones, like saying delivery fee is 25% of the order and no tip, but minimum $5 (or something). So you pay $5 for a $10, $5 for a $20, and $25 for a $100 delivery, which is way easier to swallow. But this is just one of the most primitive ideas to handle that, the point is the make companies to figure out what is feasible, instead of letting them run rampant with whatever shady sh*t they can come up with.