[jfengel]

You're correct. There is no ethical consumption under late-stage capitalism.

All civilization requires is to politely ignore each other. But if somebody goes out of their way to make themselves obnoxious, they make politely ignoring them impossible.

So you might choose to pretend you didn't overhear the local dry cleaner manager making racist comments on the phone. But when a fast food chain goes out of its way to make it clear that they support anti-gay causes, I will never shop there again.

My choices won't be consistent with yours. They won't even be consistent with each other. But I won't let inconsistency stop me from taking at least a stab at doing the right thing.