[mstolpm]

Doesn't Apple have this step already? I'm talking about the online store with optional pickup in your Apple Store. I've ordered online whenever I exactly know what I want. No sales talk, no waiting. Pickup in store was fast and hassle free, but that might depend on store and time. Best of all: I know exactly that the item I want is available for me.

[bradgessler]

Yeah, but as I said it takes about an hour, under optimal conditions, for Apple to fulfill the order.