[jimparkins]

as you have asked for feedback -

I think there is a fundamental issue with the flow. The first step should be to choose the fundamental benefit the person is looking to achieve

Upper / Back / Lower / Cardio or similar high level categories that even novices can understand. I hesitate to say push pull or as this is industry specific

   Upper - I want a bigger chest or more defined shoulders
   Back - I want a wider back or a more defined back
   Lower - I want bigger glutes, defined abs, clearer separation between butt and legs, bigger legs
   Cardio - I want better overall stamina

Next how much time I have

Next equipment that I have

Next a visual representation on the skeleton of what this looks like in terms of targeting

Next excersizes