[fmobus]

It shouldn't be more complicated than selling alcohol to an adult, really.

Sixt gave me the car I reserved in 3 minutes time, half of which was me walking to the car, no upsale attempts, just a quick driver license check, some instructions regarding EV charging and here's your key sir have a nice day. That's how it should be.

If I were to steal the car, I'd bet they'd have no trouble tracking it down, as the technology involved is trivial nowadays.

[m1abcd3]

This same experience is provided by every other brand via loyalty programs. The counter does not exist for loyalty (or known) members, it exists for all the other customers that come to the company via third party vendors (travel agency, third parties, etc). Most of those people do not have a license or credit card on file.