[aembleton]

> the shop itself has a long-standing user interface, ie people go into a shop to buy what they want

Over the last twenty years, more and more shopping is done online. Fewer people want to visit shops - those that do are usualy there to seek advice. The need for shops is changing and will become more like showcases for what you can do with the products and how they might fit into the lifestyle that you aspire to have.