[travisgriggs]

Or perhaps they know what Costco and Walmart and every other store knows: “Increased dwell time correlates to increased sales.” I suspect that waiting for the “Ferrari Experience” is a side show to the very real effect that the longer you spend in their stores, the higher affinity you will have for their products, during that visit or future visits.

[RoyalHenOil]

Surely that only works if you have a pleasant experience and linger willingly. Then you develop positive associations with the store and the products.

If you have a negative experience from being forced to wait, then that's a different animal. How many of us relish the idea of visiting the DMV after previously experiencing long lines?