[StanislavPetrov]

>Ah, yes, the Ferrari customer experience.

The difference here is that you can only get a Ferrari from a dealer. Apple products aren't exclusive to Apple stores, so driving away customers eager to shell out money doesn't seem optimal.

[ZiiS]

Tbh it may well be better to forgo their retail margin to get better placement in other stores. If an Apple store was the best place to buy them why would anyone else carry them?