[enneff]

This is an interesting tangent. I agree that advertisers lie, and that some actors that appear in advertisements speak lies.

But I don’t think Matt Damon was lying when he portrayed Jason Bourne; nobody was under the impression that Bourne is a real person. They even put “Matt Damon” on the screen at the beginning so nobody is confused.

[redeux]

Framed differently, they put Matt Damon on the screen first because he is lying and they don’t want anyone to be confused about it.

[enneff]

“They” in this case includes Damon himself. It’s not some separate group of people protecting the audience from Damon’s deceit. If I say to you “I am acting as a character” and then proceed to do so, where is the lie?

Similarly, if I say to you “This is nonsense: Water does not exist” was I lying as I spoke the last four words? Context is kinda important I think.