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by crooked-v
1073 days ago
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The giant reason to do this with the headset in particular is that getting it wrong means a literally painful and/or nauseous experience. Meta is willing to let that happen with its $300 headsets mostly bought as gifts for children, but the bar is a lot higher for a $3500 device and Apple is already acutely aware of the blowback from "you're holding it wrong"-type scenarios. |
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On the other hand, Apple certainly seems to bank on making their devices as exclusive an experience as possible. They sell a huge amount, but they want the customer to feel like they are part of an elite group. This will heighten the artificial sense of scarcity.