[tenpies]

> if any miscellanous billionaire can start a competitive service?

Can they really?

At least on Zuckerberg's side Threads' competitiveness would have been impossible without piggy backing on the back of Instagram. He was willing to possibly cannibalise an existing product in the Meta portfolio, to hopefully take away share from a competitor's product. I'm not sure how well that strategy works, and there will surely be organic growth, but will be talking about Threads in 2 years or will it be a Google Circles?

I'm also sure they factored this in at Meta. Perhaps they determined that one Threads user will be more valuable than one IG user, so even if it were a 1:1 cannibalisation, it would be worth it. I'm really curious what the Threads roadmap looks like, because if they are truly going after Twitter, Musk has been fairly clear that Twitter is to be an everything app, a la WeChat.