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by prepend
1073 days ago
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> you start to see how sweating some of the finer details just doesn’t matter. I think it’s an opportunity. The original premise of google is that targeted ads would let you benefit from “sweating some of the finer details.” If 1/3 of a $600B market is wastage or fraud, then that’s an opportunity to give advertisers better response for their spend. Really massive. I’m sure advertisers would like more sales by being able to remove the waste ads. Currently they can’t do that. But if some new company or tech allows for that, it’s worth trying to figure out. |
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