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by akg_67 1075 days ago
IMO, you are very unlikely to monetize using anything other than advertisements. Just use google Adsense and focus on driving traffic to your site. A few things you can do:

* Expand the focus of the site to near-retiree/ retiree/ Fire and their need for regular monthly cash flow.

* Focus on portfolio construction using monthly income securities for different scenarios, economic cycles, etc. use criteria like low monthly cash flow variance, price stability, capital preservation etc.

* Add a blog/article section where you can post articles addressing your target audience.

* get inspiration from a few subreddit focusing on similar topics, for example /r/dividends, /r/qyldgang, /r/jepq, etc. Try to answer questions typically raised in such subreddits and provide tools on your site related to frequent queries made on such forums.

3 comments

I’ve been down the Adsense route and decided to get off of it. Aside from the fact that it will ruin the look of the site, and just turning you into a data mining point - The pay was abysmal for the work put into getting 10k users a month. It’s hard work trying to go subreddits and self promoting whilst risking getting banned.

I think this site is giving users some value that stock portals are not. I’d say keep shaping the product till you capture as much value from the big guys. Then hopefully a better idea for monetizing will crop up from this journey.

Appreciate the feedback grounded in personal experience, thanks! I was just looking into Adsense, and it does seem like a poor option for the reasons you mentioned: too much effort for too little return, not to mention the ugliness.

I'm glad you see some value in this! Based on the feedback I'm getting here, I have plans for some short-term wins that I can execute within the week, and beyond. I'm hopeful they can bare some fruit, or just add more value.

For now in the middle term, a few carefully positioned affiliate marketing links may be the way.

Thanks for the constructive feedback here. Seems like this is the only way to go for something like this.
What about affiliate deals with motley fool type sites
I was thinking about this too -- affiliate marketing could be a good route.