[xvedejas]

Merit scholarships were already out of fashion by the time I was applying for colleges (circa 2010). Especially at more selective schools (those with lower admission rates), merit scholarships have been displaced in favor of diversity scholarships, which I suppose reflects the changing priorities of those schools.

[AmpsterMan]

Scholarships also just possibly dried up after the great recession. My wife and I both graduated from same state with similar GPA, though I was 2010, she 2012. We qualified for the exact same scholarship. Mine covered 100% of my tuition, hers 75%.