[Shekelphile]

Owning a macbook vs owning a framework laptop isn't going to effect climate change in any way. In fact, Apple's track record is that their products generally outlast the competition, even when they do otherwise stupid things like software DRMed screen and battery replacements and soldered SSDs.

It is purely virtue signaling. If you want to do good by the climate and still want a powerful tool there is no better option than a used macbook.

[kelnos]

I don't think Framework is expecting to compete with Apple. They're competing with Dell, HP, Lenovo, Acer, ASUS, etc. Apple's laptop market share is what, still under 10%?

Assuming Framework's thesis bears out, that their customers will actually upgrade their laptops piece by piece when given the opportunity to do so, rather than buy a whole new laptop, then it's a matter of increasing their market share, especially through corporate IT contracts.

Every new company/concept has to start from zero. Maybe Framework has a sub-1% market share right now, but what if, over the next decade, they can grow that to 10%, maybe beyond? While there will certainly be some e-waste (likely most users will not find a use for their old Framework mainboard when they upgrade, and some mainboard upgrades will presumably require new RAM), it'll still be a lot less than people chucking complete laptops, including chassis, keyboard, touchpad, and screen, once every few years.

> Apple's track record is that their products generally outlast the competition

Not sure I agree with this, though my personal experience is pre-Apple-Silicon, which may have changed things for the better. When I used Apple laptops for software development, I only got around three years out of them before they felt uncomfortably sluggish, given the general bloat increases in software development tools (and the increasing number of lines of code we need to compile) over time. Apple certainly does fairly well by their users who have more modest computational needs; my partner has a ~10 year old MacBook Air that's still usable for light web browsing and video playback, though not much more.

At any rate, telling people that their desire to own an upgradeable laptop is mere virtue signaling is just lazy thinking. I might venture to suggest it's a defensive reaction to justify their own purchasing habits, but perhaps that goes a little too far.

[Shekelphile]

> Assuming Framework's thesis bears out, that their customers will actually upgrade their laptops piece by piece when given the opportunity to do so, rather than buy a whole new laptop, then it's a matter of increasing their market share, especially through corporate IT contracts.

You can't upgrade a framework laptop 'by piece', unless you mean swapping in more ram or a bigger/faster ssd. Not really any different from other mainstream laptop vendors in that regard. The CPU is soldered, so you can't upgrade within the CPU platform generation, there's no drop in replacement options for the screen except the IPS panel they ship with (so no high dpi options or OLED/microled, no high refresh rate option, etc), and only proprietary recessed USB-C dongles for changing ports. It's a joke product.

> When I used Apple laptops for software development, I only got around three years out of them before they felt uncomfortably sluggish

Sounds like your usecase calls for a desktop system then, I know plenty of people still using 2013-2015 retina macbook pros for daily development work and they do just fine. There wasn't much performance improvement after those years until the apple silicon transition, you could get 6 and 8 core coffee lake CPUs on the last year of the intel macbook pros but they were essentially unusable for laptop usecases since they had to aggressively thermal throttle and nuked battery life as a result (something that is an even worse problem now with Intel and AMD both juicing core count and clock speeds to chase benchmark wins rather than improving perf per watt and overall system usability).