[awad]

I'm not so sure. To paint with a broad brush, Americans love fast cars and don't care too much for cycling. There's always been a large motorsport culture in the US.

DTS was a big part of the F1 rise in the states, but it is but one part of the story. Things really started to change when Liberty Media acquired F1 and brought in new management. F1 needed to make the sport more accessible by opening up on social media, giving away broadcast rights to ESPN, adding more race weekends both in the States and abroad, and of course (re)introducing the sport to many via Netflix. Which is all to say that there was a full on effort and strategy by the sport to change with the times.

[mcpackieh]

The Tour de France was popular in America when an American was winning it. Then he was revealed to be a cheating dirtbag and the American public lost interest.

[clpm4j]

I'm not sure it was the tour that was popular when Lance was winning it... Lance was popular and his Live Strong brand was popular, but I don't think many Americans actually cared about world tour cycling.

[paganel]

I’m optimistic about the big tours’ “image” presence in the US because I think that the future of pro cycling is represented by Anglo countries, plus a few Colombians and some European sporting “freaks” like Pogacar. Ah, and some Benelux guys.

Italy is as good as dead when it comes to pro-Cycling, the same goes for Spain, and France... France is always on the edge of the precipice and of “we’ll never ever going to win La Grande Boucle again! Long live Hinault and Virenque!”, so I’m not so sure about them.

Long story short, the big cycling money is in the Anglo countries, I’m sure California-based clients alone purchase more professional bikes in a year compared to the whole of Europe. And that’s good for Californians.

[sidibe]

Spanish and French teams still haven't embraced the science like in England, central and northern European countries where the training is very monitored and using modern findings. Looking at Frances most popular recent riders in the Tour, Voeckler supposedly just used to basically just go on long rides to train and was drinking Coke during races a few years ago. You never see Alaphilippe looking at his wattage and going at a steady pace when the race picks up instead he'll always be attacking, dropping off or catching back up.

At some point they'll embrace the 21st century and have real contenders again

[foruhar]

As a side note, drinking Coca Cola on the Tour is almost a tradition at this point.