[realitythreek]

The word Uber has existed in English speaking countries for much longer than the ride sharing service. Using that spelling doesn’t affiliate you with the company. The opposite actually as the company used a common word.

[fragmede]

Arguably, Uber is different from uber, meaning outstanding or supreme, and the former has only existed since 2011 due to a complaint from San Francisco taxis causing a rename from Ubercab.