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by dools
1082 days ago
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It's more likely that the mattress company couldn't be bothered creating a separate segment from their purchase order completion page and then excluding that from ads, because 95% of people who come to the page don't buy a mattress, and 95% of people who have bought a mattress don't click on ads when you show them, and the cost for AdRoll retargeting is per click not per impression. |
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