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by multiplegeorges
1082 days ago
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> Filtering those people out just saves the advertisers money. Google Ads specifically has a feature to exclude targeting of customer's you've said have made purchases, ie. only target net new customers. The platforms aren't as dumb as the post author thinks they are. |
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Maybe the platforms are not that dumb, it is the mattress seller that doesn't properly make use of that feature, or there could be other reasons why they insist on suggesting over and over again a mattress.
The experience described has happened to everyone for any (not very often replaced) item bought online, be it a printer, a wash machine or whatever, so if the platform is not dumb, it lacks data and the sellers are dumb, in any case the final effect of this "targeted" ads is 0 added sales.