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by peschu
1083 days ago
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If this platform fails, than it is because of the name. I think the name "threads" is the worst you can come up with for an app that will be used world wide.
Outside of the U.S. there is a lot which can go wrong in spelling and pronunciation. maybe inside too, idk ;-) 1. threads is very similar to threats (the word threat is much more common) 2. pronunciation of "th" is in a lot of languages a complicated thing, but "thr" is even worse 3. I guess for a lot of people outside the U.S. it is not clear if it is pronounced like in "treat" 4. It is not a very common word my experience From a company like meta I would expect more thoughtful product naming. |
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This is something they can correct in time, if they listen to reason. It's probably best not to shake the boat right now until the user accumulation slows down significantly and then they can make the news again by changing their name.
Every problem can be turned into a benefit, but it's up to the ingenuity of the problem solvers.