[cop359]

I think you've got it backwards. There is definitely a degree of pride associated with being nerdy and non-social to the exclusion of "brogrammers".

Try getting a technical job as with a popped collar. Even if you are technically very proficient, there is stigma and distrust from people like the author of the article

[doktrin]

It's hardly irrational to distrust someone clueless enough to go into a job interview with a popped collar. This isn't really limited to the tech world.

[codeonfire]

Of course there is distrust, and it is unlikely that hiring based on social behavior is going to make a successful company. I'm merely pointing out that some misguided people are trying to change the business environment to their advantage. I didn't say they are or will be successful. If we describe the status quo, it will be the same as it always been, engineering requires strong, real skills for success. Companies that have unskilled management or people who "bro'd" their way into a high level position are going to have a hard time finding success, but we have to acknowledge there are real companies out there that are taking brogramming seriously.