[greiskul]

For Google Search, the sad part, is that the search algorithm hasn't gotten worse. But the web itself has. There is so much more spam, with actual human generated content being siloed more and more in walled gardens, that it starts to become a major issue for Google.

[recursive]

Even if Google's algorithm hasn't gotten worse, (which is still in question) Google Search the product has. The advertising dark patterns continue their inexorable creep.