In fact I've been using Google Bard more and more because of exactly this. At least Bard doesn't ever block me and its responses are on par with GPT-3.5. Probably not as good as GPT-4 but reliability is important too.
The article only addresses the website and application. I expect that what we will see is a shift from individual users to enterprise usage. Individuals are not going to subscribe indefinitely, but I expect corporate access to the API will continue to be healthy.