[somethoughts]

Threads seems like a great example of commoditize your complement.[1]

If you can start with the premise that the primary paying audience for both Twitter and Instagram are advertisers then the value Threads provides to Meta is to provide an additional feature bundle to those advertisers. Basically:

"Hey look Mr. Brand Advertiser, included in your $999 a month Instagram ad subscription, you now get access to Threads (our Twitter clone) with 1K Thread ad impressions bundled in for free - for a limited time only."

[1] https://www.joelonsoftware.com/2002/06/12/strategy-letter-v/