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I understand growing rapidly, especially for a social network, where you need to quickly reach a certain amount of user content per day to provide value. If you can't get to that point fast enough, then you'll crash and burn. I think the bigger issue is equating success with active user count. Social networks love to brag about their number of active users. It's all they care about. It doesn't matter if they're making the world a worse place, ruining lives, making people depressed, turning everyone into swiping zombies, taking information that was previously accessible and moving it inside a walled garden. That doesn't matter. If they have more active users, they're more successful. However, look at HN as a counter example. It's a decent community and I think the reason for that is not setting growth as the metric of success. HN has enough content to keep people interested. What's the purpose of more users after that point? Yes, they'll create additional revenue, but if they can't provide equally engaging content or comments, they're just going to drag the quality of the community down (a trade that most businesses gladly accept). This is the world we live in though. Everyone is focused on numbers. All people care about is followers, likes, or subscribers, and they'll happily sell their soul if they can grow those numbers. Companies don't care, they'll promote whatever garbage gets the most clicks and keeps those active users up. Advertisers don't care, they'll sponsor whoever has the highest number of views. It's a sad state of affairs. |