[konschubert]

I think the way to do it is by growing inside a niche that is sufficiently narrow that it isn't interesting for a big competitor.

[tarsinge]

I have a small agency and a product in a niche market and even there big consulting and IT services companies are starting spin offs to address these niches, and even bidding at a loss (especially when you take into account pre sales investments) to displace remaining niche actors like us.