[arvidkahl]

I appreciate this idea. Podcasts have the unique quality of allowing your company culture to subtly permeate the airwaves on which they're consumed. I listen to above/board by Paul Jarvis and Jack Ellis who are building Fathom Analytics. Besides discussing the business behind the product and the technical challenges, I can sense how much it means to them to bootstrap an independent business and to be a real alternative to the Google products we all loathe. This is the kind of information you can't reliably communicate through landing page copy. The human voice has subtlety no marketing text could or should ever want to express.

If this is a window into the soul of a business, then it's a competitive advantage in a world of brands eager to be perceived as authentic. There's still lots of room for manipulation, but it becomes harder to fake when you're recording a show.