[flyinghamster]

> then death

...or a perpetual zombie state as a "brand" that has absolutely nothing to do with its original owner. Trusted names from my youth (GE, Westinghouse, Frigidaire, Maytag, Zenith, etc.) mean nothing these days. Packard Bell has been resurrected twice now.

[JohnFen]

I count that as being the same as death. The name may live on, but the company is long gone and the name is meaningless.

[TRiG_Ireland]

The British transport YouTubers I follow, particularly Jago Hazard, every time they mention the Great Western Railway, are careful to remind us that it has no relation to the original company of that name.