Reforge talks about your cycle - I can't find the exact artcile but you can see it with marketplaces a lot - i.e. Facebook creates APIs for events, 3rd parties build platforms on these APIs, Facebook kills the API access. This is the closest article I could find related to "tactics" https://www.reforge.com/blog/growth-loops
It looks like an interesting read about what this decision looks like from the other side.
Thank you for introducing me to reforge, I know what I'll be doing with tomorrow's downtime now.